Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when visiting and shopping on our official website. This policy applies to all website visitors, registered users, and customers who place orders on our platform. Our core principle is to fully respect and protect user personal privacy, strictly manage user personal information, and never abuse or improperly disclose user data. All information collected through the website is only used to provide, maintain, and optimize our shopping services, ensuring a safe, smooth, and personalized shopping experience for every user.

1. Information We Collect

We only collect necessary user personal information that is actively submitted by users during browsing, consultation, and order placement, without automatically collecting any irrelevant private information. The user information we collect is limited to service-related content required to complete online shopping and after-sales service support.
The main types of collected information include basic personal information and order service information. Basic information covers names, contact information, and delivery addresses filled in by users independently when placing orders, which are used for product delivery, order confirmation, and service communication. Order service information includes user shopping preferences, order records, purchase history, and service feedback content generated during website use and transaction processes.
All user information is collected on a voluntary basis. Users can independently decide whether to provide relevant information. If key information required for order delivery and transaction processing is not provided, we may not be able to complete order delivery and corresponding customer services for users.

2. How We Use Your Information

All user personal information we collect is only applied to legitimate service scenarios related to website operation and customer service, with no unauthorized expansion of usage scope. First, user information is used for order processing and logistics delivery, including verifying user order authenticity, arranging product packaging and shipment, confirming delivery information, and tracking order logistics status, to ensure that purchased products can be accurately and completely delivered to users.
Second, user information is used for daily customer service and after-sales guarantee. We will use the submitted contact information to reply to user consultation messages, solve user order problems, handle return and refund applications, and feed back service progress, ensuring that every user’s shopping demands and rights protection needs are responded to in a timely manner.
In addition, we will conduct anonymous and aggregated analysis of user shopping data to optimize website product display, adjust product structure, improve website operation experience, and upgrade service quality. All analyzed data is desensitized and cannot correspond to any individual user’s private information, which will not cause any privacy risk to users.

3. Information Storage and Protection

We adopt standardized and secure data storage management measures to protect user personal information and effectively prevent information leakage, loss, tampering and unauthorized access. All user data is stored through secure professional server systems, with perfect data encryption and access restriction mechanisms set up.
We strictly control the internal access authority of user information. Only designated operation and customer service personnel who need to use user information for work can access relevant data, and all personnel have signed strict confidentiality management agreements. Any unauthorized access, copying, transmission and disclosure of user information are prohibited.
We will only retain user personal information within the time required for service completion and normative management. After the order is fully completed and the after-sales service cycle ends, we will regularly clean up and desensitize user data in accordance with internal management specifications, and will not retain user private information for a long time without reason.

4. Information Sharing and Disclosure

We firmly abide by the principle of user privacy protection and will never sell, rent or trade user personal information to any third parties for commercial purposes. We will not actively disclose user personal information to external institutions or individuals without the explicit consent of users.
In the necessary service links involved in order completion, we will only share the minimum required user information with cooperative service providers, including logistics and distribution institutions. The shared information is limited to delivery names, contact methods and delivery addresses, which is only used to complete product transportation and distribution services. All cooperative institutions have signed confidentiality agreements with us, requiring them to strictly protect user information and prohibit any unauthorized use and disclosure.

5. User Rights

Users have independent and complete rights to their personal information stored on our website. Users can apply to inquire, check, correct and update their personal information and order data at any time to ensure the accuracy and completeness of their personal information.
Users can also apply for the deletion of their personal information under valid conditions. After receiving a user’s legitimate application, we will complete information verification and data processing within a reasonable time range, and feed back the processing result to the user in a timely manner.
If users have any doubts, suggestions or complaints about our personal information collection and protection work, they can contact us through the exclusive channel on the Contact Us page. We will professionally and efficiently respond to user demands and optimize our privacy protection management mechanism in a timely manner.

6. Policy Update and Optimization

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to website operation upgrades and service iteration needs. All updated privacy rules will be displayed on the website homepage or policy page in a timely manner, and the latest officially released content shall prevail.
The updated policy will always adhere to the core principle of protecting user privacy rights and interests, and will not reduce the existing privacy protection standards for users. Continued browsing and shopping on our website after the policy update is deemed as recognition and acceptance of the latest Privacy Policy content.

7. Service Commitment

We have always regarded user privacy security as an important foundation of website operation and user trust. We will continue to optimize data security protection technology and internal management systems, standardize all links of user information collection, storage, use and sharing, and provide users with safe, reliable and reassuring privacy protection services. We adhere to honest operation and standardized management, and strive to protect every user’s personal privacy and shopping security in all aspects.